How AI Is Helping Real-Estate Marketplaces Eliminate Fake Listings
Real Estate AI

How AI Is Helping Real-Estate Marketplaces Eliminate Fake Listings

Coraly TeamCoraly Team
August 29, 2025
6 min read

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Why Fake Listings Are Hurting Real-Estate Marketplaces

Online property portals are the fastest way to search homes and investments, but fake, duplicate, or low-quality listings clog search results, erode trust, and waste buyers' time.

Enter artificial intelligence (AI). Advanced models now scan every listing in seconds, flagging anomalies humans miss and keeping marketplaces clean.

AI Detection Methods

1. Duplicate Detection

AI compares photos, addresses, and metadata across portals to spot carbon-copy posts, cutting clutter and improving search relevance.

2. Fake Listing Detector

Machine-learning models analyse wording patterns and reverse-image-search photos to expose scams that reuse stolen images or generic copy.

3. Content Quality Control

Blurry images, vague titles, missing details? AI automatically rejects or requests fixes, ensuring only high-quality listings go live.

4. Trust & ROI Boost

Clean listings mean lower bounce rates, higher conversions, and 60% more returning users. Quality drives revenue.

Real-World Impact

Real-world impact

  • • 40% lower bounce rate
  • • +25% lead conversions
  • • +60% repeat visitors

Ready to AI-Proof Your Marketplace?

Coraly's Listing Intelligence API detects duplicates, blocks fakes, and upgrades photo quality automatically.

Transform Your Marketplace Today

Join leading platforms already using AI to maintain listing quality and boost user trust.

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