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    Coraly
    Intelligence and AI for property marketplaces

    Understand where you stand. Improve what matters.

    Coraly connects marketplace benchmarking with practical real-estate AI. Benchmark your performance, prioritize the gaps, and deploy tools that improve listing creation, content quality and the property-seeker experience.

    For property portals, MLSs and real-estate organizations.

    Explore GPPI
    01Benchmark
    02Prioritize
    03Deploy
    04Measure

    Intelligence guides the work. Measurement informs what comes next.

    Faster listing creationLower moderation costMore trustworthy inventoryBetter conversion
    San Diego MLS
    Customer / production relationship

    In production with a US multiple listing service

    RESO — Real Estate Standards Organization
    Standards / certification

    Built to the standards US MLSs publish and consume

    REACH by NAR
    Investor / accelerator backing

    Backed by Second Century Ventures

    GPPI
    Research coverage

    GPPI coverage figures are proposed review data

    A connected approach

    From intelligence to execution

    Understand the priorities before choosing the tools. Coraly brings marketplace benchmarking, implementation support and real-estate AI into one connected approach.

    GPPI

    Understand your position

    Compare your marketplace with relevant peers across listing quality, search and AI discoverability, market experience and product innovation. Use the findings to identify priorities and track changes over time.

    • Relevant market and competitor context
    • Evidence behind the scores
    • Changes over time
    • A clearer basis for leadership decisions
    Explore GPPI
    Coraly

    Put the priorities into practice

    Apply real-estate AI to the workflows that need it: listing creation, moderation, media quality and agent productivity. Work with Coraly to scope the use case and an appropriate implementation.

    • Listing and content workflows
    • Media transformation and integrity
    • Agent tools and existing-system integrations
    • Implementation planning around the use case
    Illustrative engagement

    What happens after you identify a gap?

    01

    Identify

    Listing completeness is a priority in the benchmark and operational review.

    02

    Prioritize

    Agree the fields, workflows and inventory segment to address first.

    03

    Deploy

    Evaluate listing-creation assistance using video, audio, images or documents, according to the available integration.

    04

    Measure

    Compare completeness, review effort and time to publish against the agreed baseline.

    Practical capability

    Tools aligned to the work that matters

    Capability families can be scoped around the workflow, people and systems already in place.

    CREATECoraly Editor

    Create better listings, faster

    Use video, audio, images and documents as possible inputs for structured listing content, reducing manual preparation and helping teams move from hours of work toward a shorter workflow.

    • Structured listing content from available inputs
    • A more focused preparation workflow
    • Scope based on the available integration
    REVIEWCompliance Check

    Reduce manual review

    Support listing-quality checks, moderation and alteration screening with appropriate human review. Screening signals are not proof of deception or a universal detection claim.

    • Listing-quality checks
    • Moderation support
    • Signals routed for human review
    EXPERIENCELaunch Pack and media tools

    Improve the property experience

    Enhancement, virtual staging, listing video and 2D-to-3D floor-plan capabilities may make listings more useful and engaging while retaining originals and appropriate disclosures where supported, subject to confirmed availability.

    • Media transformation options
    • Engaging listing formats
    • Availability to be confirmed
    ACTAgent tools and Listing Doctor

    Help agents act on listing quality

    Assist with content creation, identifying missing information and understanding improvements to listings. Listing Doctor remains a named capability subject to the approved product description.

    • Content-creation assistance
    • Missing-information prompts
    • Listing improvement guidance
    Source quality and media integrity

    Build traceability at capture. Screen the media that arrives.

    Real estate's most valuable data is created in ten minutes by someone in a hurry. That observation is why listing quality, clear review and traceable media deserve attention early in the workflow.

    Capture

    Record how the media was captured.

    Coraly Editor · illustrative workflow
    Illustrative property walkthrough still
    01Captured in place02Device and timestamp recorded03Capture context retained

    Capture context can help teams understand how media entered a listing workflow. It is not, on its own, a guarantee of property truth.

    Screening

    Screen incoming media and route findings into review.

    Compliance Check · illustrative workflow
    Illustrative detection example—not a live analysis.

    1. Original

      Empty bedroom used as the original in this illustrative comparison.

      Empty room · example baseline

    2. Altered

      Matching bedroom shown with a bed, rug, bedside furniture and armchair.

      Furnished version · illustrative edit

    3. Alteration flagged

      Furnished bedroom with an illustrative highlight around the furniture area, not an actual detector output.

      Potential alteration flagged · Human review

    Screening can flag media for closer review. A flag is not proof of deception.

    Editing can improve a listing without misrepresenting the property. The important questions are what changed, whether the original is retained, and how the change is communicated and reviewed.

    Who it is for

    Different marketplace questions. A connected approach.

    Choose the context closest to your organization.

    Make competitive position and the property experience easier to act on.

    Use marketplace benchmarking to understand listing quality, search and AI discoverability, market experience and product innovation; then scope practical execution where it is useful.

    • Competitive and relevant peer context
    • Listing quality and property-seeker experience
    • Practical execution around the identified gap
    • Marketplace benchmarking through GPPI
    GPPIGPPI · Global Property Portal Index

    A common framework for understanding marketplace performance.

    Independent benchmarking for property marketplaces across listing quality, search and AI discoverability, market experience and product innovation. GPPI is operated by Coraly. Explore the methodology to understand how the benchmark is assembled.

    200+
    Portal profiles — proposed review data
    158
    Metrics — proposed review data
    5
    Index dimensions — proposed review data
    Portal operators

    Explore your marketplace profile and the intelligence available through GPPI.

    Claim your portal
    Methodology

    Understand the framework, sources and approach behind the benchmark.

    Explore methodology
    Portals and agency networks

    Better listings. Stronger agency networks.

    San Diego MLS relationship wording is retained for internal review pending confirmation.

    San Diego MLSRelationship confirmation required

    Coraly helps property portals support their agencies with practical AI tools for listing creation, content quality and media workflows.

    Built for property portalsAnd their agency networks

    Less manual preparation. More focus on clients. Coraly helps brokerage teams create listing content, improve consistency and support agents in their day-to-day work.

    Built for brokerage teamsFrom individual agents to large brokerages

    Conversations from the industry

    Advisory and implementation

    Turn priorities into an implementation plan

    Work with Coraly to translate marketplace findings into a prioritized roadmap, define a focused use case, and agree how progress will be measured. Implementation should fit the systems, teams and workflows already in place.

    • Priorities and a scoped use case
    • Integration and rollout planning
    • An agreed baseline and review approach

    Discuss priorities and implementation.

    Start with the marketplace question, workflow or capability your organization would like to improve.

    Explore GPPI intelligence.

    GPPI is a standalone intelligence offering. Claim a portal profile or request the appropriate intelligence access.

    Claim your portalRequest access